When we set out on this boozy adventure back in the summer of 2014, we had no idea how much fun we would have. We've discovered (and rediscovered) amazing booze brands in some of the coolest locations in Nashville - and raised tens of thousands of dollars for local charities in the process. But at our Tikitober event on Saturday night we announced we were pressing pause on our monthly events for a moment. Why? Let us explain.
We rely on local distributors and their suppliers to donate their top-shelf spirits for each 3st of the Month. We're entering into the busiest time of the year for the liquor industry and that makes it much more difficult to have the best products at our events. But that's not the only reason.
The whole model of 3st of the Month requires a lot of moving pieces to fall into place. And that requires a lot of work. It usually starts several months in advance with securing a venue large enough to accommodate our growing audience. We ask that venue to donate their space and, in exchange, they get to select the charity that the event will benefit. As we gain more and more members, we work to find larger venues so we can sell more tickets to accommodate the demand. But larger venues and more tickets means a need for more tables and more top-shelf products. Just the time spent working to secure and schedule dozens of products each month is a full time job unto itself. Except the thing is, we already have full-time jobs.
Basically, as our events have grown, so have the challenges that come with putting them on. We love what 3st of the Month has grown into, but we have to find a way to make the monthly events sustainable for the future.
So we're pressing pause and taking some time away from our monthly events to regroup and reassess. We're investigating options like sponsorship to fund a full-time event manager and even looking into creating our own non profit organization to streamline our process and maximize the impact we can make locally. In the meantime, we'll still keep in touch via email and social - and continue to share cocktail recipes, shit we love, and some very cool pop-up event invitations. Basically, all the member-only, insider info you deserve and we love to pass on.
So hold tight, our monthly events will be back. But if you have any thoughts or suggestions for us in the meantime, we'd love to hear them. Thanks for your support, Nashville.